Summer of Sass: From Burnout to Podcast Profit with Karen Roberts [encore]

Welcome to another bold and brilliant installment of the Summer of Sass series on the Cash and Sass podcast — your go-to destination for women entrepreneurs ready to create sustainable income, expand their visibility, and grow a wildly profitable business without burning out.

This week, I’m joined by the incredible Karen Roberts — podcast strategist, visibility expert, and founder of the Raising Vibrations Podcast Network. Karen shares how she made a powerful pivot from burnout in the fitness industry to building one of the top 1% podcast networks globally.

We’re unpacking everything from building a podcast that brings in leads and clients, to overcoming money blocks, to letting go of the hustle mindset so you can finally create consistent, aligned income.

Inside this episode, you’ll learn how to turn your podcast into a sales machine, grow your business with strategic storytelling, and reclaim your time without sacrificing income or impact.

And don’t forget — this is just one of the powerhouse episodes in the Summer of Sass Wealth Code series. You can binge the rest of the series, right now on YouTube and the podcast feed.

• Why ego-driven business models keep women stuck in hustle
  
  
• The power of sharing your story as a visibility strategy
  
  
• How to build a podcast that brings leads, income, and impact
  
  
• Karen's journey from fitness to founder of a global podcast network
  
  
• What most podcasters get wrong (and how to fix it)
  
  
• Shifting out of scarcity and into sustainable business
  
  
• The importance of asking for help and building a team
  
  
• How podcasting fits into the bigger picture of aligned wealth

Connect with Karen

https://podcastprofitsunleashed.com https://www.facebook.com/karen.roberts.790256 https://twitter.com/krobertsfitness https://www.instagram.com/karenroberts.tv/ https://www.youtube.com/channel/UCJQVgHgHOYR4aYcvncxoA7w https://www.linkedin.com/in/karen-roberts-coaching/ 

🎁 Karen’s Free Gift: Start & Monetize Your Podcast Workshop

 🎧 Listen to all episodes of Cash and Sass wherever you get your podcasts
📺 Binge the full Summer of Sass series on YouTube 

Tired of the Chaos when it comes to money? Snag my free checklist to find those sneaky profit leaks, track your coins like a boss, and start making smart, sassy money moves today.

https://transcendentwealthco.com/checklist/

If you're ready to change how you manage your money, Book a Wealth Creation Call HERE

Please share, subscribe, and review our show. Doing so helps others who need this information find it and benefit from these empowering and sassy convos about money.

Transcendent Wealth Co. LLC

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Transcript

[00:00:00:00 - 00:00:02:00]
 (Upbeat Music)

[00:00:02:00 - 00:00:14:11]
Lisa Marie
 You're listening to Cash and Sass I'm Lisa Marie, your go-to gal for all things money. As the Sassy Wealth Queen and the brains behind the Sassy Wealth Coach, I'm here to take you on a thrilling ride from the financial chaos to Sassy and sexy money.

[00:00:16:22 - 00:00:49:03]
Lisa Marie
 Welcome back my Sassy friend for another episode of Cash in SaaS podcast. This is Lisa Marie, I'm your host and I'm the Sassy Wealth Queen behind the Sassy Wealth Coach. And today my guest is Karen Roberts. Karen is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020 in the middle of COVID, OMG.

[00:00:50:12 - 00:01:25:22]
Lisa Marie
 MentWave Radio recognized her expertise and invited her to launch a weekly show, A Coffee with Karen. A Cup of Positivity with Just a Sprinkling of Woo Woo Podcast. Breaking free from the constraints of traditional radio, having interviewed countless coaches, consultants, therapists and healers, Karen uncovered a common thread, the power of sharing personal stories to expand influence and audience reach. In 2021, she took charge of the station, founding the Raising Vibrations podcast network, driven by the realization that providing a platform was insufficient.

[00:01:27:02 - 00:01:54:00]
Lisa Marie
 She was the leading need for a comprehensive strategy, leading her to establish the podcast profit school alongside business partner, Evans Putman. Currently residing in the top 1% of podcasts globally, Karen empowers others with coaching services and comprehensive post-production support through her business, ensuring her clients not only reclaim their time, but also achieve a tangible return on investment for their podcasting efforts. Welcome, Karen.

[00:01:55:17 - 00:02:03:09]
Lisa Marie
 I'm gonna put my show and I have to say, one, I'm impressed that you actually just jumped in right in the middle of 2020, because hello.

[00:02:04:22 - 00:02:12:04]
Lisa Marie
 That had to be huge. And we were talking just beforehand. And one of the questions I had for you is,

[00:02:13:06 - 00:02:34:21]
Lisa Marie
 when we were talking about the limiting beliefs and I asked you about the limiting beliefs, one of the things that you've said that you used to, or maybe sometimes still believe is like, you don't deserve wealth and abundance and charging higher prices means I'm greedy. Can you explain a little bit more on how that actually feels or felt and what you do to work through that?

[00:02:36:11 - 00:02:39:21]
Karen Roberts
 Well, I think like, I'm sure I'm not the only one.

[00:02:41:09 - 00:02:44:16]
Karen Roberts
 A lot of those probably stem from childhood.

[00:02:46:10 - 00:02:55:08]
Karen Roberts
 Not that we, I mean, I was very fortunate. I grew up in a wonderful home. We lived in a big house. I was adopted as a baby.

[00:02:56:09 - 00:02:59:07]
Karen Roberts
 And my parents were very careful with money.

[00:03:00:08 - 00:04:02:23]
Karen Roberts
 So we had, although we had a big house, we never had cashflow, right? We never went on expensive holidays. We never had expensive presents. It was always very, my dad was an entrepreneur. He was self-employed, but he was always very careful. It was always about saving. And I can remember when they split up, I was probably about 14. And one thing springs to mind when they were sort of divvying up the house because it was between three of them. My nan lived with us as well. And my mom was mortified that she wouldn't be able to purchase a property that wasn't detached with the money that she would have. And I remember thinking, like, what's the problem? Like, money was never the driving force for me. It was all about being happy. I had a lot of jobs in my younger years, very sort of menial jobs that I didn't enjoy.

[00:04:04:03 - 00:04:42:00]
Karen Roberts
 And to know, not that I'm diagnosed, but through my podcast and learning from coaches, I'm very probably ADHD, which probably fits into that. I was all about having fun and I fell into, I suppose I was lucky enough to find a career that suited my personality. I went into the fitness industry. Money wasn't the driving force. I wanted to enjoy my life. And I loved doing what I was doing. I was motivating, inspiring people to create change from a fitness and health perspective.

[00:04:43:09 - 00:05:37:05]
Karen Roberts
 And even though maybe personal training brought in more money, I had a, I wouldn't say big, but I had a fairly big personal training business. I had three trainers working for me. I didn't enjoy it as much. So I went to the, I don't want to be teaching fitness. You know, I was up on stage. I wanted a big group to get the energy from. I was all very much about the energy. So money was never a driving force, but there was very much a glass ceiling because I used to figure, you know what? If I can make a living doing this fun thing and making the sort of average income, I'm happy. I never really wanted for more until I had kids.

[00:05:38:09 - 00:05:40:08]
Lisa Marie
 They change everything.

[00:05:40:08 - 00:05:55:10]
Karen Roberts
 They just, and before I became a single mum. So about 20 years ago, so my eldest is 24 now, no more. 23 years ago, I was introduced to the self-development arena

[00:05:56:23 - 00:06:05:14]
Karen Roberts
 and I did my first program, I think it was called, You Were Born Rich by Bob Proctor.

[00:06:07:00 - 00:06:23:10]
Karen Roberts
 And on that, my goal was to own my own fitness studio, buy a house and drive a four by four, which I'll just put out there was before, you know, emissions were an issue, right? So that was my goal.

[00:06:24:17 - 00:06:30:09]
Karen Roberts
 And I moved to the Algarve, Portugal with a four year old and seven months pregnant.

[00:06:31:10 - 00:06:33:15]
Karen Roberts
 And I always had this attitude of,

[00:06:35:08 - 00:06:41:10]
Karen Roberts
 I'll make it work, you know, we're not gonna starve. I wasn't afraid of taking risks.

[00:06:42:18 - 00:07:05:20]
Karen Roberts
 And because we hadn't researched it, whereas I'm sure many people would research moving abroad and starting again, especially with a four year old and a baby, we hadn't. And we realized we couldn't do what we were doing in London, big city, hello, we're moving to a almost like village type thing abroad.

[00:07:06:20 - 00:07:40:08]
Karen Roberts
 But because of that, the self development stuff that I was learning, we did, we ended up with a fitness studio for eight years. I bought a house on the back of it. I did get my four by four, I got my Mitsubishi truck, my L200, I called it my monster truck. But it wasn't sustainable because the business model was wrong. Again, we didn't really think things through. Again, it was all about having fun, but the business had been built around us.

[00:07:41:19 - 00:07:46:20]
Karen Roberts
 So great for the ego, not so good for a scalable business.

[00:07:48:00 - 00:07:59:02]
Lisa Marie
 Right, and that's really important too, what you said is because it was fun and it wasn't sustainable. So, you know, I tell people all the time,

[00:08:00:05 - 00:08:17:05]
Lisa Marie
 you need to enjoy what you're doing. And it needs to be realistic and be sustainable because if it's not, it's not gonna matter if you enjoy and love what you're doing. So you still have to think about the ins and outs of the business and yes, that involves money.

[00:08:18:18 - 00:09:02:11]
Lisa Marie
 And again, that's the reason why I'm so passionate about us talking about it because that was something y'all didn't look at, it was something you didn't talk about, right? And if you would have, I'm not saying you wouldn't have done it, however, you may have realized a way to make it sustainable and more scalable and be able to sustain it and still enjoy it, right? And so I think that's really, really important that my Sassy listeners just grab and go, oh, okay, I wanna enjoy it and I still need to be realistic and look at is this sustainable? Can it be scalable? Can it be long lasting and give me the return that I want?

[00:09:03:11 - 00:09:31:10]
Karen Roberts
 Yeah, sure, it just sort of highlights the importance of having a specific strategy. We didn't, we just wanted, this is what we wanted. We love doing what we were doing. I mean, goodness, if I had it now, with the knowledge that I've accumulated, hindsight's a wonderful thing, right? Hindsight's 20. But at the time, yeah. At the time, we didn't and it was just, we're just gonna make this work and it was only really through our,

[00:09:32:21 - 00:09:47:03]
Karen Roberts
 I'd even go as far to say stubbornness. It was, yes, we were consistent, yes, we were persistent, but I was burnt out. It was, it wasn't and again, be careful what you wish for.

[00:09:48:15 - 00:10:09:13]
Karen Roberts
 Be careful what you wish for because yes, we loved what we were doing, but it really wasn't. We were always just, just getting there, just making enough and yes, we did get what we wanted on the back of that, but it could be done a lot easier if we had the strategy in place.

[00:10:09:13 - 00:10:20:00]
Lisa Marie
 So what was the switch for you? I mean, you went from fitness to podcasting. Yeah, podcast school, I mean, that's why.

[00:10:21:11 - 00:10:26:19]
Karen Roberts
 Well, there was a few steps in, there was a few steps in between. I moved back to the UK,

[00:10:28:02 - 00:10:31:12]
Karen Roberts
 oh, it'll be 12 years ago this year.

[00:10:32:16 - 00:10:48:02]
Karen Roberts
 And I've always, because I've come from that industry, I was also a sports therapist, so I've always, I suppose, wanted to help people. I wanted to fix them, I didn't want them to be in pain. So I've always been self-employed, but I was getting to the age

[00:10:49:11 - 00:10:50:05]
Karen Roberts
 where I was thinking,

[00:10:51:13 - 00:10:59:17]
Karen Roberts
 how much longer can I continue this very physically demanding job in both sides of things, realistically?

[00:11:01:06 - 00:11:13:02]
Karen Roberts
 So I had to rethink things. And initially, I knew I wanted to be a speaker, I suppose, coming from that teaching environment and motivating and inspiring, the next logical step was to speak.

[00:11:14:09 - 00:11:23:07]
Karen Roberts
 But what did I know about online? You know, nothing, you know, I'm used to jumping around a studio and to loud music and having fun.

[00:11:24:12 - 00:11:39:18]
Karen Roberts
 So I took what I would consider now, looking back, I thought I was taking the easy route. So I went online and I was selling other people's programs. I went into high ticket affiliate programs, became a coach.

[00:11:40:20 - 00:11:52:11]
Karen Roberts
 And like you said at the beginning about this not feeling worthy, I think definitely was there because, you know what? I was brilliant at selling other people's stuff.

[00:11:53:21 - 00:11:54:10]
Lisa Marie
 Making other people money.

[00:11:54:10 - 00:12:03:17]
Karen Roberts
 Even in the fitness industry, it wasn't my own programs. I was getting the choreography, I was getting the music, I would learn it and then I would go out and teach it. Great.

[00:12:05:00 - 00:12:07:17]
Karen Roberts
 Why? Maybe I didn't trust my own ability.

[00:12:08:20 - 00:12:17:22]
Karen Roberts
 So there was, I was definitely carrying something in the background from that. So yeah, I was great at selling other people's stuff.

[00:12:19:14 - 00:12:35:00]
Karen Roberts
 I thought I'd made it. I was having consistent five figure months which smashed that glass ceiling that I'd had before for the first time ever. I was like, oh, it is possible. And then the company shut down overnight

[00:12:36:06 - 00:12:41:19]
Karen Roberts
 and I got in a lot of debt because I had heavily invested in the company myself.

[00:12:43:16 - 00:12:47:22]
Karen Roberts
 And I made a decision then and there that I was never gonna put all my energy,

[00:12:49:16 - 00:12:49:21]
Karen Roberts
 money,

[00:12:50:23 - 00:12:56:03]
Karen Roberts
 effort, hours into something that wasn't for my dream.

[00:12:57:12 - 00:13:09:06]
Karen Roberts
 Amen to that one. And my coach at the time said to me, you know, if you're gonna create your own program, it's gonna take you three times as long as you think it's gonna take

[00:13:10:07 - 00:13:12:11]
Karen Roberts
 and it's gonna cost you three times as much.

[00:13:13:18 - 00:13:16:05]
Karen Roberts
 And he was spot on.

[00:13:18:16 - 00:13:23:02]
Lisa Marie
 And this was to create what? Like the fitness program or?

[00:13:23:02 - 00:13:46:06]
Karen Roberts
 Well, I had, right? Funny you say that because I did originally, this is before COVID. I again, it's be careful what your dream is because at that point I thought I should, you know, those three words. I thought I should go back to my roots because you know, a quarter of a century in that world.

[00:13:46:06 - 00:14:09:05]
Lisa Marie
 Well, and also in your, I guess in your defense or in your brain, your brain, your nervous system is saying this didn't work, go back to the core because it's safe. And sometimes our nervous system is telling us to do something because quote unquote is safe when in reality we need to do the opposite and just remind our nervous system that we're okay.

[00:14:10:12 - 00:14:42:17]
Karen Roberts
 100%. And it's funny, you know, the universe does definitely push you in that way and two things happen there. So I went and retrained in the ketogenic diet and fasting. So completely different to what I'm doing now, right? Because I thought I should go back to the health and wellness, didn't wanna do the physical stuff. And I just launched in the November 2019, my first big event in London, speaking on stage about that. Wanted to do live events.

[00:14:44:13 - 00:14:47:01]
Karen Roberts
 And then of course, the lockdown happened.

[00:14:49:02 - 00:14:58:00]
Karen Roberts
 COVID happened. Yeah, the drama of yeah, the last four years. So that's when, you know, I'm very much,

[00:14:59:04 - 00:15:11:19]
Karen Roberts
 because things have happened, I haven't had a direct route, it's been very up and down. I've made it, lost it, made it, lost it. And I thought, okay, you know, it's out of our control. What next?

[00:15:13:01 - 00:15:27:08]
Karen Roberts
 And I bought, I invested in a program to put on online summits. It wasn't for profit because obviously those times were horrendous and it was just to lift people's spirits. And I love that though, I

[00:15:27:08 - 00:15:28:00]
Lisa Marie
 love that.

[00:15:28:00 - 00:15:49:02]
Karen Roberts
 What could we do? It was like, I didn't, you know, I wanna just be stuck at home. It was, you know, I needed to do something and you know, we're always, as entrepreneurs, we're always constantly learning. And I thought, well, I'll figure it out. You know, I didn't know why I was doing it. It was just, right, I'll learn this. I've gotta go online. That was the reality.

[00:15:50:18 - 00:15:57:12]
Karen Roberts
 So, you know, let's start here. And I interviewed 20 coaches from the physical, mental, spiritual perspective.

[00:15:59:16 - 00:16:03:14]
Karen Roberts
 And I just had a fantastic time. Again, the fun aspect.

[00:16:04:17 - 00:16:07:22]
Karen Roberts
 I just enjoyed the whole process.

[00:16:07:22 - 00:16:32:11]
Lisa Marie
 And from there-- Well, and I'll think that, but not only that, when you're doing what you were doing, the interviewing and lifting people's spirits up, that actually also lifts your spirits up and makes it fun. So it makes it enjoyable. And then you start seeing, oh, okay, you know what? You know what, something could come of this. Okay. You know, because again,

[00:16:34:02 - 00:16:56:14]
Lisa Marie
 money is important, yes. Because money is a tool, money is energy, and whether we like it or not, money is how we can actually make an impact because that is the currency that our world uses. And it's also not the only thing that matters. In order to give and to uplift people and to make an impact,

[00:16:58:10 - 00:17:11:06]
Lisa Marie
 doing something like what you're talking about you did, money comes with it. Do you see what I'm saying? It follows because you're opening it up into the universe. And that's something I have to remind myself quite often.

[00:17:12:07 - 00:18:10:12]
Lisa Marie
 And I'm admitting that because again, I'm a wealth coach and I don't want people to think, oh, we work on our money and mindset and we work on all this stuff and then we only have to work on it again. That is not the case. You and I had this conversation, Karen, right before, you're like, I'm still working on it. I'm like, well, guess what? You will always be working on it because so am I. So I just think it's really important for that to be said and heard and taken in, but I love how you were doing that. So when you went and did that, what came from it? Because part of that was you were invited to go do this coffee with Karen and it was with some woo woo involved. And was there some shift in your money mindset and how you thought about you being worthy in order for you to make that shift into where you're at now?

[00:18:11:19 - 00:18:20:01]
Karen Roberts
 I think so. Again, I was carrying the I'm not worthy, I think, at that time because it was all about the guest.

[00:18:21:21 - 00:18:42:13]
Karen Roberts
 Again, it's all about me holding a safe space for the guests to share their story. It was all about lifting them up. Again, it was always about bigging them up rather than myself. So when I started it, a coffee with Karen, like what does that even mean, really? There was no structure.

[00:18:43:18 - 00:18:56:14]
Karen Roberts
 There was no link. I didn't know what I was doing. I didn't have a business at that time, right? It was just, and I'm enjoying this. Okay, I've been offered a radio. I'm just gonna keep going and I'll figure it out.

[00:18:57:19 - 00:19:28:19]
Karen Roberts
 There was no real thought process. I was just keeping doing it. I thought I'd learn as I go. And I was interviewing. The reason it was woo woo was because I'd stuck with the summit formula. Coaches from the physical, mental, or spiritual perspective. So some of my guests were a little bit woo woo and I didn't wanna put people off. So that's why I said with the sprinkling of woo woo to try and introduce maybe some other to the mainstream. I think a lot of people, I mean, I think it's all woo woo.

[00:19:28:19 - 00:19:32:00]
Lisa Marie
 Oh, I think it's all involved in it. Yeah, very much so.

[00:19:32:00 - 00:19:42:22]
Karen Roberts
 We just call it the mental or the physical but it's all intertwined. So I suppose I was still in that mindset. It wasn't about me.

[00:19:43:23 - 00:19:53:17]
Karen Roberts
 And it's interesting what you said earlier because what I found through interviewing all these different coaches or healers, I found that the more woo woo ones

[00:19:55:11 - 00:20:10:16]
Karen Roberts
 had very specific money blocks. You could see it because again, they didn't, oh, they didn't wanna talk about money because they wanted to help the world. There was a definite block there that they didn't see money as this,

[00:20:11:16 - 00:20:56:20]
Karen Roberts
 there's got to be a two way flow. You talk about it being, it is energy, right? And so if it stops blocks, it's not flowing. And I found that a lot of the ones who were struggling to get clients, it was because of a poor money mindset and this disconnect between, yes, I wanna help people and I wanna help people who haven't got, well, you've still got to live. The mortgage company still need paying, the electricity still needs paying, you've gotta live. So there's got to be an exchange of money. And I really do think that a lot of them not coming from a place of,

[00:20:58:01 - 00:21:09:00]
Karen Roberts
 they're wanting to help but they still had this disconnect when they-- In a block. Yeah, definitely. And I could still see it in myself too.

[00:21:10:18 - 00:21:38:20]
Karen Roberts
 And it was only really when I thought, right, okay, let's get serious now, we've gotta turn this into a, I've gotta make more money than this, right? Because I was just doing the show and then I was thinking, well, I can help with the sales side of things because I was selling high ticket affiliate programs, maybe I can create this. And my business was being created but very disjointedly.

[00:21:39:21 - 00:21:42:14]
Karen Roberts
 It was all over the place and it wasn't in alignment.

[00:21:43:20 - 00:21:45:04]
Karen Roberts
 And it was only really when,

[00:21:47:01 - 00:21:50:00]
Karen Roberts
 what happened was last year, no, two years ago,

[00:21:51:16 - 00:22:00:17]
Karen Roberts
 the owner of the station, well, not two years ago, just over a year ago, sorry. The owner of the station said to me, "When your contract's up at the end of the year,

[00:22:02:00 - 00:22:09:21]
Karen Roberts
 "I'm giving it up, do you want it?" And I thought, yes, because I say yes to everything and then figure it out.

[00:22:12:23 - 00:22:25:05]
Karen Roberts
 I thought, great, we've got a platform. Now all these other, they can have their own show and use it as a way to grow their business, right? So again, it was all about them.

[00:22:27:13 - 00:22:29:02]
Karen Roberts
 But I found that many gave up.

[00:22:31:00 - 00:22:34:12]
Karen Roberts
 They didn't, you know, you must know these, a lot of podcasters,

[00:22:35:12 - 00:22:55:01]
Karen Roberts
 they don't even last 10 episodes. And honestly, I've had quite a few that have signed up and they've never even published their first one because "Overwhelm" sets in, they think it was a good idea and then they panic. And because there was no strategy.

[00:22:56:10 - 00:23:35:10]
Lisa Marie
 Oh yeah, and I had a strategy and for the record, it took me, right before COVID happened, I was thinking, you know, it'd be awesome to have a podcast about money. And I went and researched and I was like, and they were all about the investing and how to do this and how to do that. And I was like, no, that's not what I want. And it wasn't in my brain what exactly I wanted. I just knew it had to be different. And then COVID happened. And somebody's like, oh, people are launching podcasts. You go launch podcasts. And I said, are you insane? I got two kids who are at home. They're both special needs and they're doing school from, no.

[00:23:37:16 - 00:23:41:12]
Lisa Marie
 Podcast got put on the back burner over here and it stayed there.

[00:23:43:07 - 00:24:09:21]
Lisa Marie
 And then in 2021, it kind of popped up, you know, in the back thing. And I started seeing like, what you're talking about, people falling off because they didn't have this strategy. I mean, you saw all these ones going up. Now there's some that have stayed, but there are also some that have like, you know, gone. And I was like, no, that when I do this, it's got to mean something and it's got to be different.

[00:24:10:23 - 00:24:13:05]
Lisa Marie
 And 2022,

[00:24:14:06 - 00:24:16:22]
Lisa Marie
 and then all of a sudden last year,

[00:24:19:02 - 00:24:40:04]
Lisa Marie
 we started talking about it again and then having conversation. And then I was having a conversation with someone that I was connecting with. And she's like, well, where do you want? I said, I want candid conversations. I want money to stop being a taboo. She said, honey, write that down. Write candid conversations. And from there, I started talking to somebody else. We came up with the name Cash and Sash.

[00:24:41:16 - 00:24:58:07]
Lisa Marie
 And then the candid con, and my marketing coach and my mastermind comes up with the candid cash for stations. So instead of conversation, it's cash for stations. And from there, I was like, okay, well, I need help because if y'all wait for me to do all of this, it ain't gonna ever happen because there's a lot to it.

[00:24:59:14 - 00:25:26:15]
Lisa Marie
 Yep, this was like birthing a baby for the record, y'all. This was like, I'm doing it right. It's like birthing a baby because you're in it and you're making sure that you're making those connections and you're making sure that you've got guests lined up before you even go live. And that's the way I wanted to do it. And when you took it over and you had people not showing up, what led to you creating the school?

[00:25:28:22 - 00:27:08:16]
Karen Roberts
 It was really because I was getting to the stage where it was like, oh my goodness, this person isn't renewing. They've given up. I was like, this isn't working. Something has got to change. And I found this guy who was a coach through podcast guests, you know, because the beauty is you don't know who's gonna come on your show. And I can honestly say that I've just had the best conversations with the most amazing people who are doing phenomenal things within their communities. They're all different, serving different people. They've got different tools in their toolbox. And I just love the conversations because I don't know about you. You could, you know, somebody says, I don't know, they're a mindset coach and you can look on their website and it can be quite fluffy as to what it is. It's like, what is it you do? Everyone's talking about the wrong things. It's only when you get them on the show and ask them the questions. And by the end of the show, in my head, I've got a completely different idea as to what is it they do. And this goes back to having a right strategy because nobody wants to hear about what it is I do. I have to share what the promise is. So like for me, I'm just saying like, you know, I just help coaches grow their business and have fun through podcasting whilst actually getting back their time. You know, they don't want to hear about all the bad things.

[00:27:08:16 - 00:27:09:12]
Lisa Marie
 Getting back their time.

[00:27:10:21 - 00:27:38:14]
Lisa Marie
 I want to hear about getting back the time, but most of the people do not want, I'm analytical. So I'm going to naturally want to know, okay. My coach laughs at me all the time because I'm one of the few that will ask those questions. And it's okay that you don't. And it's okay if I'm the one like me and you do. How did it affect your mindset though, especially in the money mindset as you were building this?

[00:27:39:18 - 00:27:39:23]
Lisa Marie
 Yeah,

[00:27:41:06 - 00:28:06:12]
Lisa Marie
 initially. I want the listeners to hear that. And you still did it because that's the thing. Fear is not supposed to stop you. It's okay to be scared and do it anyway, as long as in your gut or your heart, whichever one speaks to you the most, mine's my gut and you know it and you feel it that it's the right thing, right?

[00:28:06:12 - 00:28:25:03]
Karen Roberts
 Yeah, I think that's massive. And I have to say, before, weirdly, before I took on the actual whole station, whole radio station, I had, so when I say that 20 odd years ago, 23 years ago, I did my first, You Were Born Rich with Bob Proctor.

[00:28:26:03 - 00:28:32:07]
Karen Roberts
 It must have been around that time that I'd also purchased a book called The Power of Now at Cartole.

[00:28:34:14 - 00:28:36:10]
Karen Roberts
 And I read it, but I read it once.

[00:28:38:08 - 00:28:44:04]
Karen Roberts
 I read through You Were Born Rich again and again and again and again, repetition, repetition, repetition.

[00:28:45:13 - 00:28:51:01]
Karen Roberts
 Now in a way, really, I think I should have read The Power of Now. You probably should have read both.

[00:28:52:12 - 00:28:53:04]
 (Both Laughing)

[00:28:53:04 - 00:29:16:00]
Karen Roberts
 And I bought it, but on Audible, because I'm an audio person and thank goodness for Audible now. You know, I got rid of a load of books a little while ago and you know, everything's on Audible now. So I had it on over and over and over and I heard something that was obviously always there, but I wasn't ready to hear it.

[00:29:17:12 - 00:29:52:17]
Karen Roberts
 And you know, I would meditate and I would do all this stuff, but what I got from The Power of Now was rather than like relaxing and almost going to sleep meditating was actually the opposite. Being ultra aware, like I mean, I would drive and listen to it. And so that sounds dangerous, doesn't it? Driving whilst listening to a meditation. But it was the opposite because the whole focus was to be ultra aware of your surroundings. So actually I was a safer driver

[00:29:53:21 - 00:30:06:09]
Karen Roberts
 because I could drive and be thinking about what I'm gonna do for dinner or you know, stories going through my head. No, this way I was not thinking. And so I call it now, I was practicing my unthinking.

[00:30:07:19 - 00:30:09:21]
Karen Roberts
 But I'll be ultra, ultra aware.

[00:30:11:00 - 00:30:48:16]
Karen Roberts
 And from that, that's where the idea came up. I wanted to create a directory for the public to come and find the right fit for them. Because I thought all these coaches that I've interviewed all doing different things, you may not need a business coach. Maybe you need to deal with some childhood issues or maybe you need to do this or maybe you need to do that, which is gonna have, you know, money might, maybe you need to sort your money mindset out before you start a business. And it was only 10 days after that that the owner of the station came to me. So it was a bit like, oh, I'm on track. Universalist theme, yes.

[00:30:50:06 - 00:30:50:06]
 (Laughing)

[00:30:50:06 - 00:30:58:19]
Karen Roberts
 Yeah. And that's when you have that inner knowing that you are doing, you know, you are on track.

[00:31:00:06 - 00:31:11:10]
Karen Roberts
 Although the caveat to that is I have given up the radio station and kept the podcast network. And that was more down to we were doing too many different things,

[00:31:13:01 - 00:31:23:23]
Karen Roberts
 promoting the radio station, their radio shows and then we had to, and that's possibly my ADHD, was let's focus on what's working the best.

[00:31:23:23 - 00:31:42:03]
Lisa Marie
 Well, you scale, sometimes when you scale it, it means scaling back and letting go of something that is too much. So sometimes simplifying things is scaling because then when you simplify and you're able to focus on what's working, you're able to then expand your wealth and grow.

[00:31:42:03 - 00:31:54:03]
Karen Roberts
 Yes, and that's exactly what happened. Because I decided I'm gonna take on a coach. This is what I love doing. This is what I wanna focus on. I'm sort of, I'm nearly there, but I'm not quite.

[00:31:55:12 - 00:31:58:23]
Karen Roberts
 And it was only when I took on a coach, Evans was my coach.

[00:32:00:10 - 00:32:05:04]
Karen Roberts
 And the tweaks were really easy because I've already been going, you know, two and a half years.

[00:32:06:09 - 00:32:24:01]
Karen Roberts
 And I had this real aha moment. Like, why am I doing all this different stuff? I was, you know, on all social media and creating all these different kinds of posts, value posts, curio. I was busy being busy and I was close to burnout.

[00:32:25:07 - 00:32:34:14]
Karen Roberts
 I was doing three shows a week now. For seven months, I did three 60 minute shows a week. Can you imagine all the post-production work? Oh, no, thank you.

[00:32:36:17 - 00:32:37:16]
Lisa Marie
 One show a week.

[00:32:37:16 - 00:32:40:10]
Karen Roberts
 Yeah, I'm back to one show a week now.

[00:32:40:10 - 00:32:42:23]
Lisa Marie
 I launched one show a week.

[00:32:44:22 - 00:32:50:14]
Karen Roberts
 That is it. Some of my hosts do once every other week, you know? You know, it's about the consistency.

[00:32:51:15 - 00:32:54:04]
Karen Roberts
 But everything all of a sudden was in alignment.

[00:32:55:19 - 00:33:00:21]
Karen Roberts
 And so then we thought, right, yes, we've got the platform, check.

[00:33:02:06 - 00:33:04:14]
Karen Roberts
 Yes, they can have coaching, check.

[00:33:06:01 - 00:33:10:12]
Karen Roberts
 But the missing thing was the actual implementation

[00:33:11:21 - 00:33:13:04]
Karen Roberts
 of that information.

[00:33:14:18 - 00:33:17:15]
Karen Roberts
 And like you just said, it took you quite a while

[00:33:18:23 - 00:33:20:12]
Karen Roberts
 to actually launch your show.

[00:33:21:17 - 00:33:30:17]
Karen Roberts
 And what I wanted to do was help people speed up that process. Because yes, I can remember what it was like in the beginning.

[00:33:32:01 - 00:33:51:00]
Karen Roberts
 And again, you know, they might sort of step out and go, yes, I'm gonna do this thing until, you know, it seems like a good idea. And then they hit, I call it the wall of fear, where doubt and worry starts to sort of creep in. And then they start overthinking and talk themselves out of doing it. And I wanted to--

[00:33:51:00 - 00:34:20:06]
Lisa Marie
 Well, yeah, because one of the ways I talked myself out of it, one of the first times I talked about it is because when you go onto social media and you Google it, the rabbit hole that you can end up in around tech and all of that. And then some people just going, oh, just start it and don't worry about what it looks like or feels like. That just didn't resonate with me. Now that may resonate with some people, but it didn't resonate with me. And I was like, no, because I'm wanting, you know, I'm wanting this to be different.

[00:34:21:09 - 00:34:25:14]
Lisa Marie
 And I think it needed to wait until now because now is,

[00:34:26:16 - 00:34:41:22]
Lisa Marie
 I think people are ready to listen and having different ideas and recognizing that there are some taboo subjects that really need to start being talked about. And money is just one of them. I mean, hello, we are in 2024. Money needs to be discussed,

[00:34:43:03 - 00:34:43:08]
Lisa Marie
 period.

[00:34:45:06 - 00:35:14:07]
Lisa Marie
 And I also knew I wasn't gonna do it by myself. I made the investment. Again, money had to have a strategy. Okay, who am I going to hire? And then I made sure I hired who I needed. Okay, I don't wanna do the tech. I don't wanna do, I'll make decisions on what platforms we're using, but I don't wanna do the backend stuff. I don't wanna know anything about it. And having that, sometimes making investments

[00:35:16:00 - 00:35:19:20]
Lisa Marie
 is just what you need to catapult your business

[00:35:21:12 - 00:35:30:05]
Lisa Marie
 and be able to expand and have that growth. And a lot of times having a money block will stop you from making that investment.

[00:35:31:12 - 00:35:43:21]
Lisa Marie
 Or for example, the investment in the microphone or the investment in what you need. And one of the things that I loved about mine is I was like, okay, look, I don't want the most expensive thing out there because hello,

[00:35:44:21 - 00:35:57:13]
Lisa Marie
 this is brand new. We can always upgrade. And I also don't wanna start off with the cheapest thing that's not gonna work. So he did his research and came back and gave me a list of the things I needed to buy.

[00:35:59:00 - 00:36:14:17]
Lisa Marie
 And honestly, ended up not being that expensive at all. And so I knew what I needed to do. Okay, this is investment. So sometimes we have to reach out and ask for that help and work through that block of,

[00:36:16:06 - 00:36:31:18]
Lisa Marie
 do I really have to make this investment? Or when they have a block, do I really have to spend this money? And when you look at it as an investment in expanding your business and expanding that growth, a lot of times the investment's worth it.

[00:36:33:00 - 00:36:59:09]
Karen Roberts
 100%, but I think it can be very scary for an entrepreneur because you can get to a point and if you've got just enough money coming in to pay you, pay your expenses, it's like to jump to that next level, when are you gonna make that jump to maybe outsource some of the stuff to give you back your time because we know you can--

[00:36:59:09 - 00:37:06:23]
Lisa Marie
 Is it gonna tipsy side the revenue? Hello, I understand that completely because that's what I've been going through in the last five or six months.

[00:37:08:00 - 00:37:47:14]
Lisa Marie
 I completely, and it is, it's very, very scary. And you have to bring yourself back to the tools that you have and be strategic in the process of, okay, I'll make this investment now, what can we do to where we don't have to make this much of an investment until we get something back so that you're still able to pay yourself. And that's part of what I work with with my clients because I work with my clients as a CFO slash wealth coach, so I'm working with them on their mindset and their strategy so that they're not getting that block and they're not making so much of a huge investment that it bites them on the butt.

[00:37:47:14 - 00:38:24:23]
Karen Roberts
 Oh, it's so important because otherwise, like I would say pretty much all my other businesses, just because I've been, I mean, I've been self-employed since I was 19 years old, you know, I've been an entrepreneur since I was 19. But the truth of it is I was not a business owner. I had bought myself a full-time job. Plus, I mean, trust me, when we launched the fitness studio, we were the front of house, we were the cleaners, we were this, we were working ridiculous. We bought ourselves more than a full-time job, which why I say it wasn't sustainable.

[00:38:24:23 - 00:38:29:01]
Lisa Marie
 Yeah, because you weren't investing in other people to do what they're good at.

[00:38:29:01 - 00:39:28:01]
Karen Roberts
 No, and we couldn't because we'd built the business around us the moment we tried to bring other people in, you know, our members weren't happy because they wanted, us, and that's why I say that's ego. Not that it didn't come from that place, but we realized, oh my goodness, we've set this up all wrong. And I think for any entrepreneur, if you really, really want to create a business, you're not gonna do it by yourself. There's not enough time in the day. Like you said, there's lots of things going on behind this, even with the online world, you know, I jumped into this because I thought, yeah, I'm gonna have the laptop lifestyle and I can do what I want and I'm gonna have all this time. You're like, you're joking. I was working 16-hour days and working seven days a week. And, but you, I mean, I get it, you have to start somewhere. In hindsight,

[00:39:29:10 - 00:39:54:12]
Karen Roberts
 if I had really believed in myself and didn't have that I'm not worthy story going on in the background, I would have just gone and got funding in the beginning and gone all in. I didn't. And I think people don't because there is that little bit of fear, you think, I'm gonna dip my toe in the water. I'm gonna give it a go. Well, that kind of attitude actually.

[00:39:55:20 - 00:40:15:04]
Lisa Marie
 And a lot of times too, especially with women entrepreneurs, is we're afraid of going to get funding because maybe we've made some money mistakes and our credit's not as great. Or we're afraid we're gonna be denied for whatever reason. And then what, right? You know, I started my business with less than nothing.

[00:40:16:15 - 00:40:16:15]
 (Laughs)

[00:40:16:15 - 00:40:59:10]
Lisa Marie
 I laugh about it now, but it wasn't a laughing moment back then. And it was in 2016, I had spent over 20 something years in corporate and I was let go. And I was let go. And I had made the decision then that I was done with the migraines. I was done with the tension headaches. If I was going to barely make ends meet with my two girls, I was doing it on my terms so that I had time back. So to me, freedom and time was the currency that I needed. Okay, fine. If I can't, you know, because I was working 50 hours a week and I was barely making ends meet. So, and I had to make time up. Every time I had to take time off to go, take women curls to the doctor or whatever.

[00:41:00:15 - 00:41:12:00]
Lisa Marie
 And so I think it's important that, you know, and at first I did, I tried to do everything. And then the first thing I hired was someone to make the graphics because me and Canva do not get along.

[00:41:13:08 - 00:41:13:20]
 (Laughs)

[00:41:16:01 - 00:41:38:00]
Lisa Marie
 I'm with you. There is a love hate relationship with that software. And it was, I would either post it, I wouldn't be able to keep up with the clients and the work I was doing or I was keeping up with the clients and the work and I wasn't posting allows because I would end up, it would take me hours to create like one or two images. And I know there are some listeners that are listening to this going hours. I can spit them out in 10 minutes.

[00:41:39:15 - 00:41:41:10]
Lisa Marie
 I love you. I envy you.

[00:41:42:13 - 00:41:57:09]
Lisa Marie
 Go for it. I have Canva, I pay for it. I literally go on there maybe a couple of times to find something or make a slight tweak to something that's already been created by my team. My team goes into my Canva.

[00:41:57:09 - 00:41:58:18]
 (Laughs)

[00:41:58:18 - 00:42:00:17]
Lisa Marie
 Same as that. Same as that.

[00:42:01:19 - 00:42:08:01]
Lisa Marie
 And that gave me time back, right? Because the VA I invested in was able to create images,

[00:42:09:12 - 00:43:22:13]
Lisa Marie
 10, 20 images, whatever in two hours that I would be taking two hours to create one and get frustrated and not do. So sometimes the return on investment is your time. And I think that's important because that's one of the things that you realized was, okay, I'm burning myself out. I'm not thinking I'm worthy enough one to have help. And I think that's one of the things that we have to, one of the things in our money mindset that we have to shift because in order to be sustainable, it's okay to have help. It's okay to have coaches. It's okay to have people behind you on the scene because I'm gonna tell you now, the people I've got on my team, they're behind the scenes. This podcast wouldn't be happening if it wasn't for them, okay? Because all the stuff that goes into it, and yes, it's an investment. The person who makes my reels, my tech team, the ones that do the graphics, which is part of the tech, all of that stuff, there's things that are being done behind the scenes that gives me my time, and I can concentrate on my zone of genius.

[00:43:23:14 - 00:43:41:13]
Karen Roberts
 Yes, and you just hit the nail on the head there. Focus on what is, and so everybody's gonna be different. So like you said, some people are amazing at Canva. So you don't need help with Canva. Focus on your zone of genius and then outsource the rest. But I also think as women,

[00:43:43:12 - 00:43:46:13]
Karen Roberts
 I'm a mother, two girls, but they are older now.

[00:43:47:15 - 00:44:05:10]
Karen Roberts
 And I think there is sometimes a bit of a mental block in, well, if I ask for help, that means I'm a failure in some way. Again, all these stories-- Especially for women, yes, yes. Very much so, and we don't wanna ask for help, but actually,

[00:44:06:19 - 00:44:28:13]
Karen Roberts
 you don't know where some of the help, I mean, I've had two actually of my coaches, the guy that told me, "It's gonna take you three times as long to create this, "and cost you three times as much." At one point, he wanted to come into my business, but it wasn't the right thing. He had slightly different ideas to me, and I thought, "No, no, Karen." It's not in alignment.

[00:44:28:13 - 00:44:30:15]
Lisa Marie
 It's not in alignment.

[00:44:31:17 - 00:44:32:16]
Lisa Marie
 It needs to be in alignment.

[00:44:32:16 - 00:44:35:21]
Karen Roberts
 Yes, it's gotta be the right thing.

[00:44:37:01 - 00:45:11:02]
Karen Roberts
 And then this latest coach, I took on a coat and then he's invited me to come into his business to grow the podcast Profit School. So, ask for help. There is nothing wrong in asking for help. I don't know anybody, I don't know if you do, that has, and I'm not saying I've made it, made it. I've got a long way to go. I've got big goals, but I don't know anybody who I would consider has made it that hasn't had help. Nobody does it by themselves.

[00:45:11:02 - 00:45:16:11]
Lisa Marie
 And I'm actually gonna tell you that for, as a woman especially, for a long time,

[00:45:17:11 - 00:45:19:11]
Lisa Marie
 asking for help was hard for me.

[00:45:22:21 - 00:45:24:21]
Lisa Marie
 I've come a long, long way.

[00:45:26:07 - 00:45:31:20]
Lisa Marie
 It's sometimes still hard, and I've come a long way, and I'm not afraid to ask for help as much now.

[00:45:32:20 - 00:45:43:20]
Lisa Marie
 And one of the things that, as you were talking, and I was just thinking about it, I've come farther from asking for help

[00:45:45:08 - 00:45:53:06]
Lisa Marie
 and leaning into the people who have that zonogeneous and given me the help than I would have if I wouldn't have asked for help.

[00:45:54:09 - 00:46:13:09]
Lisa Marie
 I wouldn't be doing what I'm doing. I think that's important because even my coach who, he's made it farther than me is what I would call it, right? And he still says he's got a ways to go because he's got big dreams. He's wanting to change the world. He wants to make a huge impact, which is the same thing I wanna do.

[00:46:14:13 - 00:46:19:11]
Lisa Marie
 And he even said, when he started asking for help,

[00:46:21:12 - 00:46:56:10]
Lisa Marie
 that's when things started happening. And so I think it's important that we as women realize that when we ask for help, it doesn't mean we can't do it. It doesn't mean we're not good enough and it doesn't mean we're a failure. It simply means we're asking for help to get us from here to here. And a lot of times that help is gonna take something off of you that's gonna give you your time back that you can focus on your zonogeneous so that you can do what I call create, retain and expend wealth.

[00:46:56:10 - 00:46:59:09]
Karen Roberts
 Yeah, and you're gonna get there a lot faster.

[00:46:59:09 - 00:47:00:20]
Lisa Marie
 You're just gonna get-- Oh, I'm into that one.

[00:47:00:20 - 00:47:06:06]
Karen Roberts
 I'm gonna be 52 in a couple of months. It's like, I--

[00:47:06:06 - 00:47:09:13]
Lisa Marie
 I'm gonna be 51 in July. So.

[00:47:11:09 - 00:47:12:05]
 (Laughs)

[00:47:12:05 - 00:47:14:09]
Karen Roberts
 So yeah, I'm all in. We've totally got it.

[00:47:15:17 - 00:47:26:14]
Karen Roberts
 I'm like all in. I'm getting there faster. I've only just become a digital nomad as of October last year because my girls have grown and flown the mess.

[00:47:26:14 - 00:47:29:02]
Lisa Marie
 Mine aren't, mine are 20 and 12.

[00:47:29:02 - 00:47:30:04]
 (Laughs)

[00:47:31:16 - 00:47:33:17]
Lisa Marie
 I had them later in life.

[00:47:35:01 - 00:47:35:02]
 (Laughs)

[00:47:35:02 - 00:47:42:23]
Karen Roberts
 You've got a way to go, but it's, you know, this is the thing. It gives you the freedom to choose.

[00:47:44:05 - 00:48:10:16]
Karen Roberts
 It's the freedom, it's not necessarily about the money. It's about what that money can do. It gives you choice. Not everybody wants to travel. I've always wanted to travel. I've spent probably half of my adult life abroad. I had said to my daughters, I'm not doing another winter in the UK and I'm still here and it's February because I'm helping out my eldest who's 24. But.

[00:48:12:01 - 00:48:12:07]
 (Laughs)

[00:48:12:07 - 00:48:16:04]
Karen Roberts
 They know this is the last one, you know, I'll be off soon.

[00:48:16:04 - 00:48:20:14]
Lisa Marie
 I will come and visit you when it is not 20 degrees below zero.

[00:48:21:18 - 00:48:21:18]
 (Laughs)

[00:48:21:18 - 00:48:38:03]
Lisa Marie
 See, I love traveling and I will not do it anywhere cold during the winter. And see, and I can't say that because I was actually supposed to be going to Whistler a few weeks ago and I had to cancel the last minute, but I was gonna be, and I told my coach that he needed to understand

[00:48:39:16 - 00:48:54:12]
Lisa Marie
 the fact that I was going to Whistler in February. He needed to realize what, how much that meant. I trusted him and like I valued his work because I don't do the cold, okay? The cold.

[00:48:54:12 - 00:48:56:18]
Karen Roberts
 I live in the South. No, it's not the word.

[00:48:56:18 - 00:48:57:09]
 (Laughs)

[00:48:57:09 - 00:49:05:07]
Karen Roberts
 I need the sunshine, I should be in Mexico right now. That was the plan. Yes, yes. That was the plan, I should be in Mexico.

[00:49:05:07 - 00:49:06:17]
 (Laughs)

[00:49:06:17 - 00:49:10:07]
Karen Roberts
 I need some sunshine. But for others,

[00:49:11:12 - 00:49:15:00]
Karen Roberts
 you know, they might not want to ever do that, but the point

[00:49:15:00 - 00:49:31:01]
Lisa Marie
 is-- Right, and just like speaking on stages is something you wanna do and it's something I wanna do and it may not be something that someone else wants to do. The money and being able to make that impact and create that wealth, the money is energy. It gives you a choice, it gives you,

[00:49:32:02 - 00:49:43:10]
Lisa Marie
 especially if you are able to work through those money blocks. It gives you the tool to be able to make the impact and make those choices.

[00:49:43:10 - 00:50:01:12]
Karen Roberts
 Yeah, and I think that is the major thing. It's all about, you know, what is it you want? What is it you want? Exactly. The money is gonna give you, but we all need to, you know, like I said, from the beginning, I'm still working on my money blocks. I know they're still there.

[00:50:02:18 - 00:50:16:18]
Karen Roberts
 And it is something that you've got to continually work on. You know, once I sort of got over some of it and realized that, yes, I can charge a higher premium

[00:50:18:03 - 00:50:40:20]
Karen Roberts
 and I'll over deliver, it's all about, well, I'll give more, but that fear of, you know, because I would be thinking, oh, I wanna help these people that are just starting out, just because I can remember what I was like, oh, if somebody had helped me, but that's all scarcity mindset. All scarcity mindset, you can still help people.

[00:50:41:23 - 00:50:46:16]
Lisa Marie
 And charge a higher premium for the ones who are further along. Yeah, something that's a lot. And it's your business.

[00:50:46:16 - 00:51:09:09]
Karen Roberts
 It's your business. You could always give extra help. Or again, you know, now what we tend to do is rather than just provide the platform, we're giving more help so that they're more successful quicker. So then they're more likely to stay. Because if we just gave them the minimum, they were by themselves and they've given up. So that didn't work, did it?

[00:51:09:09 - 00:51:10:12]
Lisa Marie
 Right, right.

[00:51:12:01 - 00:51:14:10]
Lisa Marie
 Tell our listeners what,

[00:51:17:13 - 00:51:23:20]
Lisa Marie
 you said that you had something for our listeners, which will be in the show notes. Can you tell them about that, what that is?

[00:51:24:23 - 00:51:31:15]
Karen Roberts
 Well, that's our free, we do a monthly free workshop and it's really just for, you know,

[00:51:32:16 - 00:52:15:02]
Karen Roberts
 I mean, it is for everybody. However, what we focus on is if you're a coach or an expert, specifically if you have some kind of high ticket offer, if you like the idea of having a podcast, you actually can use it as the driving force behind your leads and sales. If you are a little bit tired of being all over the place in your business and constantly on social media, because again, going back to be careful what you wish for. I was teaching this, organic marketing on social media, and you've got to do this and you've got to do all these different posts and you know, do slide into DMs

[00:52:16:02 - 00:52:29:15]
Karen Roberts
 and then guess what happens if it works? You are constantly, constantly on your phone, dealing with notifications, jumping on discovery calls with people who really aren't a good fit.

[00:52:30:20 - 00:52:50:08]
Karen Roberts
 And that's what I mean where I felt I was close to burnout because I was trying to keep up. I was using Trello boards to try and organize like who I'd spoken to and have I followed up with enough. And I was just all over the place and I just felt I was a slave to my calendar.

[00:52:52:07 - 00:53:01:02]
Karen Roberts
 Now, yeah, I mean, yes, I get paid for showing up on my podcast. I can't retire yet on that, just on that income alone.

[00:53:02:04 - 00:53:02:04]
 (Laughing)

[00:53:02:04 - 00:53:08:15]
Karen Roberts
 But at least you can see where it's heading. And then now all I do is turn up, I do a monthly workshop.

[00:53:09:17 - 00:53:13:20]
Karen Roberts
 It's really to just give people the blueprint,

[00:53:15:00 - 00:53:26:03]
Karen Roberts
 you know? It, because like you said, there's so many moving parts and that's what puts people off. So we wanna just sort of showcase what is possible, especially if you're selling high ticket stuff

[00:53:27:10 - 00:53:55:08]
Karen Roberts
 and give them the blueprint so that they walk away. When you have clarity of that, okay, what does this actually look like? How can I use this to give me back my time? Because yes, it has given me back my time. We don't do a pitch, there's no offer stack at the end of it. There is an invitation to work with us because really all we do is the implementation of that blueprint.

[00:53:56:13 - 00:54:50:11]
Karen Roberts
 So for a lot of people, you know, when they're overthinking and recording and rerecording their first podcast, because they're panicking again, I try to eliminate all of that because when we run our implementation days, I co-host their first podcast. So we give them our formula because we do have a specific formula that can be used for whether you're guesting on podcasts, whether you're hosting your own solo show or whether you're interviewing others. We have a very specific formula and yeah, you can go and watch YouTube videos and find out different things. You can read a book about it, but it's about the doing it. And that's the step that I wanted to overcome for people is when you do it and you experience it yourself,

[00:54:52:02 - 00:54:55:19]
Karen Roberts
 then you get it and you're more likely to keep doing it.

[00:54:55:19 - 00:54:59:14]
Lisa Marie
 Yeah, very much so, very much so, very much so.

[00:54:59:14 - 00:55:36:15]
Karen Roberts
 So I co-host their first one so that when they come to the implementation day, which is always two weeks after, at least two weeks after, to give us time to do all the post-production stuff, we actually launch their podcast channel on that day. We go through absolutely everything so that they can see what needs to be done and they can either do it themselves or we can take care of the post-production. So it's really taking somebody from a blueprint to, okay, are you ready? Let's stop procrastinating. Let's stop overthinking it. Let's just get on and do it.

[00:55:38:02 - 00:55:42:22]
Lisa Marie
 Yeah, sometimes ripping the band-aid off is a good thing.

[00:55:44:22 - 00:55:48:01]
Lisa Marie
 Absolutely. As I say, it's time to rip that band-aid off.

[00:55:48:01 - 00:56:09:16]
Karen Roberts
 Yeah, sure, because coaching is great and yes, there is the option for ongoing coaching, but what I found personally, and it might not be the same with everybody else, but it was just like they're still not taking action. Well, what is stopping you? It's the overthinking and over-analyzing and come on.

[00:56:09:16 - 00:56:26:21]
Lisa Marie
 Right, and sometimes people need the coaching and the help with some of the implementation so that they get out of their heads, right? Yes. So, thank you. Well, we're always in our heads. Well, so we're not in our heads as much. How about that? Yeah.

[00:56:28:17 - 00:56:36:23]
Lisa Marie
 That's one of the things I tell my coach, it's like I've been in my head too much, I need to get out of my head. It's dangerous when I'm in there too long because I start overthinking.

[00:56:38:19 - 00:56:50:06]
Karen Roberts
 When I always come back to, I've got to practice my arm, like shush, Karen, verbally and mentally. Yep. Everything flows a lot easier.

[00:56:50:06 - 00:57:10:20]
Lisa Marie
 Yep, yeah, that's one of the things I'm learning is it's great that I'm analytical and I need to learn to be able to, like you said, mentally and verbally. A lot of times all this verbally, but mentally in here is going 90 miles an hour and that's even more dangerous.

[00:57:12:00 - 00:57:44:02]
Lisa Marie
 Thank you very, very, very much for being on my show. I truly appreciate it. I hope that you, my sassy friend, enjoyed this conversation, candid conversation of money and the money mindset and seeing what's possible and that it's okay that you have these dips and these ups and dips and ups and dips because in the end, you can still end up being where you're supposed to be and it's okay to ask for help. So until next time, my sassy friend, remember to stay sassy. Thank you, bye.

[00:57:47:01 - 00:58:16:13]
Lisa Marie
 Thanks for joining us this week on Cash in Sass. Check us out on social media and on our website at www.transcendentwealthcode.com where you can download my free Money Story Start Guide. The website again is www.transcendentwealthcode.com and as always, subscribe to the show to catch every new episode and leave us a review so we can continue to bring you fresh content. And remember, yes, it is possible to have sassy and sexy money. See you next week.